Wednesday, October 14, 2009

Getting Groomed In This "Hairy" Economy

According to Wakefield Research, bikini-line grooming is one of the most widely practiced beauty routines in America. The folks at Wakefield seemed surprised to learn the importance that American women placed on this, still rarely discussed, beauty ritual. In fact, when asked which is more embarrassing during a day at the beach, a majority of women (59%) say that being seen with an ungroomed bikini-line is worse than their top slipping off in the surf. Yep, most chicks would rather be seen half-naked than a wee bit hairy.

This same study found that many cash-strapped female consumers will be "trimming" their trimming costs with as many as four in five (80%) women will be skipping spa or salon visits to cut down on expenses. Skipping the professional depilation leaves a gal with basically 5 choices;
1) Let it grow and try to claim it as an ethnic or religious choice.
2) Shave and suffer through the occasional cuts, abrasive stubble and ingrown hairs.
3) Learn the ancient art of threading. Hopefully it will go better than that scarf you tried to knit.
4) Get a home-care gadget or two that promise to have perfected the process.
5) Try to wax yourself. You can do it, sister! Pour that molten wax on your nether regions, wait ‘til it cools, and then rip that unsuspecting clump of curly hair outta there. Then do that 2-6 more times…on both sides.

Those you who have actually tried the 5th option are, no doubt, chuckling at this point. For those of you who have explored the other 4 options, you probably won’t be surprised to know that most of you eventually return to a pro for grooming. So, instead of throwing the hairy baby out with the bathwater, I’d like to suggest applying a little basic math to the problem.

Okay, waxing costs, on average, between $25 and $65 per treatment. Since waxing needs to be repeated every six weeks or so, it can cost over $500 per year to keep your garden of delights (or any other area for that matter) tidily groomed. Depending on the area we are talking about, and laser sessions needed to annihilate the hair follicles; you are looking at about that same amount of money (or only slightly more) to get rid of the hair, once and for all, with laser hair removal, and…here’s the best part, there’s less discomfort than with waxing!

I am always happy to do a test patch so that you can see what you are signing up for. At that time, I can also give you an exact price per treatment, as it does vary slightly depending on the amount of area and growth. If you plan on asking Santa for a gift certificate I can even put a “suggested package” on file for you. But, I do urge anyone, male or female to consider the laser as an option to all that other depilating nonsense. Until they create a cream that makes all the hair fall off the area it is applied to...and no where else...and never return, it is your best hair removal option.

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